We use AI to support research, analysis and editing. People bring the ideas, judgement and understanding of the audience. Every piece of work we deliver is shaped, checked and approved by a person who takes responsibility for it.
We verify facts and sources independently. We never invent a client’s views: quotes and attributed commentary reflect the named person’s perspective and have their approval before publication or submission to journalists.
Whatever tools we use, the work we put our name to remains our responsibility.