Our Mission
HUMANS PR is an informal network of PR consultancies and freelancers committed to putting the human relationship back at the heart of public relations.
We believe the best PR has always been built on people: original thinking, genuine curiosity, professional judgement, strong relationships and, above all, trust.
As artificial intelligence becomes an increasingly powerful part of the communications industry, we believe there should remain a clear and trusted space for human-generated ideas, insight and content.
HUMANS PR exists to create that space.
The Pledge
Journalists need to know they can trust the provenance of the ideas, stories and content they receive.
A HUMANS PR member is making a simple commitment:
The thinking is human.
The relationship is human.
The trust is real.
We are not anti-AI. We recognise that AI can be a useful tool for research, administration, analysis and productivity.
But there is a difference between using AI as a tool and outsourcing creativity, judgement and communication to AI.
HUMANS PR members commit to maintaining that distinction.
When a journalist receives a story, idea, pitch, comment or piece of content from a HUMANS PR member, they should have confidence that there are real people behind it. Humans who understand the subject, have applied professional judgement and are accountable for what they send.
How does that look in practice
Every consultancy or freelancer joining the HUMANS PR network agrees to abide by a common HUMANS PR Pledge.
The Pledge will establish a practical standard for the responsible use of AI within PR, including where AI may assist with activities such as research and exploration, and where the work should remain demonstrably human.
Its guiding principle is simple:
AI may assist the process. It should not replace the person.
The Pledge covers the appropriate use of AI in areas including research, topic exploration, idea development, fact-checking, drafting and content creation.
Members commit to being transparent about their use of AI and to ensuring that material represented as original human work genuinely meets the HUMANS PR standard.
A Trust Network, Not a Trade Body
HUMANS PR is not a commercial accreditation scheme, membership organisation or industry regulator.
It is an informal collective built around a shared standard.
There is no suggestion that technology should disappear from PR. Nor do we believe AI and good communications are incompatible.
Instead, HUMANS PR provides a simple signal to journalists and the wider media:
When you see HUMANS PR, you know the agency or freelancer behind it has pledged to protect human thinking, human accountability and human relationships.
Membership means subscribing to the Pledge and accepting the responsibility that comes with displaying the HUMANS PR identity.
HUMANS PR
Real People. Real Content. Trust Network.
Putting the HUMAN back into PR.